Twitter Rolls Out Search Keywords Advertisements To All Advertisers

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Twitter is presenting a brand-new ad unit called Search Keywords Advertisements that allows users to promote sponsored tweets in search results.

Marketers will now have the ability to pay for their tweets to appear at the top of search results for specific keywords.

The function is similar to the promoted tweets that appear in users’ timelines however with the added benefit of appearing in search engine result.

This will allow marketers to reach a wider audience, as users looking for particular keywords will now be exposed to sponsored tweets.

Marketers can find Browse Keywords Ads as a brand-new project objective within the Twitter Advertisements user interface.

As the business states in the tweet above, the brand-new Search Keywords Advertisements objective is developed to drive conversions to advertiser sites.

Twitter’s Search Keywords Ads are unique in that they just target users actively searching for specific keywords, which offers a more precise signal of user intent.

For optimum importance, you’ll require to make use of the Twitter Pixel or Conversion API on your website.

Twitter plans to broaden Browse Keywords Ads to other advertising goals in the future.

Like other promoted tweets, search advertisements will be plainly identified as “promoted,” which will assist separate advertisements from organic tweets.

Browse Keywords Advertisements can possibly be a substantial income generator for Twitter, which the company requires right now.

Reuters reports that in December, advertisement spend on Twitter came by 71%.

This decline is attributed to leading advertisers minimizing their spending on the social media platform following the takeover by Elon Musk.

Will the introduction of search advertisements assist tempt marketers back?

We might discover more about Twitter’s strategies to increase income later on today when the business holds its revenues call.