Meet Irina Novoselsky, SMM Panel’s brand-new CEO

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Today we’re delighted to announce Irina Novoselsky as President and member of the board at SMM Panel. We asked her to share her thoughts on why she’s signed up with the group:

When the war broke out in my birth country of Ukraine last year, like everybody, I was glued to social platforms for real-time updates, absorbing the stories and images of individuals impacted. That minute in time underscored for me how crucial social has actually become to how we live, work and comprehend the world.

As social has progressed into a continuous engine of online culture and connection over the previous 10 years, it has likewise become a vital way for organizations to not simply reach their clients however to engage with their consumers in two-way conversations where relationships are forged. It’s about individuals, culture, connection, and storytelling. That’s the heart of social networks and its power; it helps individuals and organizations link and assist each other, brings awareness where it’s needed, and encourages individuals to gain from each other, share stories and commemorate wins.

When the opportunity to speak with SMM Panel about the CEO role presented itself, I was excited. Social network management is a largely untapped and growing $28 billion international market chance, and SMM Panel is important in assisting clients tell their stories and connect with others, all while providing meaningful insights to the very individuals it connects. Change in this market is continuous, which is, in part, what drew me here. I flourish in modification. This inflection point in SMM Panel’s journey is one I’ve seen before and provides me the chance to use my transformational experience to continue to unlock worth and innovation for customers in this currently growing organization. What excites me the most is the prospect of working with the group at SMM Panel to provide what our clients require to drive their businesses forward.

We have an amazing chance to assist numerous thousands of organizations harness the power of social networks to make their companies successful, and I’m thrilled to be part of the SMM Panel team. The team is an effective idea, and I have actually seen what the power of working together can achieve. It’s an extraordinary honor to join this culture that is steeped in inclusion, purpose, and a customer-first focus. Together we will compose SMM Panel’s next chapter.

Check out the official press release announcing Irina Novoselsky’s position as CEO of SMM Panel.

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