How to Generate income as a Freelance Social Network Manager [2023]

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Whether you are aiming to begin a side hustle or a new career modification, working as a freelance social media manager can supply you with freedom while still dealing with jobs you are passionate about.

However it’s difficult to understand where to start, and you may have more concerns than answers on how to earn money as a social media supervisor. Let’s review what you need to start.

Oh, and if you want to hear advice from our own internal social media team here at SMM Panel on how to become a social media manager, enjoy this video:

Bonus: Customize our free, expertly created resume design templates to land your dream social networks job today. Download them now.

Who is a freelance social networks manager?

A freelance social media manager is a social media professional employed by customers who wish to outsource their social strategy and execution.

Generally, freelance social networks supervisors work with numerous business and clients at a time.

Providers frequently used by freelancer social networks supervisors can include:

  • Social media technique
  • Producing and managing content calendars
  • Content creation (photography, style)
  • Material writing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with fans, responding to DMs and comments)
  • Analytics and reporting

9 abilities that freelance social networks supervisors need to have

If you want to follow the freelance course, you’ll require to cultivate entrepreneurial skills on top of your social networks management expertise.

You may be terrific at getting outcomes for your customers, however you can end up having a hard time if your organization processes aren’t strong.

Here are 9 abilities you must refine if you wish to become a successful social networks manager.

Material writing

Social media has grown more visual in the last few years, however a good caption goes a long way in developing an engaged community.

Freelance social networks supervisors need to be proficient at copywriting and modifying, as the most reliable social networks posts are short, snappy, and witty.

Content development

A freelance social networks manager wears many hats, and content creation is no exception. In a lot of cases, you might be expected to produce graphics, Buy TikTok Verification Badge videos, or photography.

You don’t have to be a Photoshop specialist, either. Tools like Canva make design very simple with design templates tailored for social media posts.

Whether you’re tape-recording videos for Buy TikTok Verification Badge or taking photos for Buy Instagram Verification Badge, you need a mobile phone capable of catching content and modifying it for numerous social media platforms. Each platform has its own image and video specs, so make certain you’re creating content that fits.

Neighborhood management

There are a great deal of people communicating with a brand’s social media pages. From DMs, comments, and reviews, a social networks supervisor may be anticipated to respond to each message.

It’s lengthy, and many brand names outsource this aspect of social media management. Great community management needs being arranged and meticulous (guaranteeing no customer support issues are missed out on), following the brand’s intonation guidelines, and having authentic interactions with the neighborhood.

Analysis and reporting

This is a huge one. Social media network provide a lot of data, and your customers will anticipate you to be able to collect and examine it. You require to be able to arrange through the numbers to discover actionable insights.

You’ll likely require to offer a monthly report to reveal your clients the results of your projects. (Psst, here’s a free social media report design template.)

Your social reports ought to detail the results of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if appropriate.

Discussion and sales

As part of your freelance organization, you need to have the abilities to pitch and sell your services to prospective customers. This is most likely an ability you didn’t need in your corporate life as a social networks supervisor, however it’s vital as a freelancer.

Among the hardest aspects of freelancing? Client jobs can end, and you may not have new customers lined up to take their areas. Getting proficient at freelancing means discovering how to keep your eyes open for new opportunities.

Pitching and selling your social media services will end up being more comfy the more you practice.

Customer relationship management

Improving your relationships with your clients can grow your business. After all, if your client likes dealing with you, then possibilities are they’ll continue to send out work your way. They might even refer you to others in their network or provide a testimonial for your site.

Building and maintaining client relationships is vital to being an effective social networks manager. While your present clients are necessary, you don’t want to overlook other relationships. You’ll want to keep tabs on your potential clients and previous customers and let them know if you have availability.


Social media managers need to have their fingers on the pulse of the most recent patterns. This can mean whatever from memes to current events. Without this point of view, social networks projects can look out-of-date or not pertinent.

For example, Wendy’s used the timing of the FIFA World Cup 2022 to promote a special reward for the winners of the U.S.A. vs. England game. The winning nation scored totally free french fries in the Wendy’s app.

Because the video game ended in a draw, both countries secured free french fries (or chips for the English).

Project management

Company is another essential ability for freelance social networks managers. Not just do you need to handle content calendars, but you also need to keep track of your own company. While you may have worked with job supervisors in past functions, going independent means taking on this task yourself.

You’ll require a social networks management workflow to make sure possessions are provided on time and authorized by your clients. You’ll also need a process to ensure your invoices are getting provided and paid.

Marketing and technique

Understanding marketing techniques and how they will impact your social networks projects are non-negotiable abilities. You may be accountable for developing a social media marketing technique that lines up with the customer’s company objectives– and even if you aren’t creating the strategy, you’ll likely be following someone else’s.

Every social media post needs cautious reflection on how it assists grow the client’s company. Strategic believing turns a social media post into appealing content.

How to end up being a freelance social networks supervisor in 2023

Step 1: Establish your organization

Prior to you can work as a freelance social networks supervisor, you ought to consider what you require to do legally to set up a company.

This will differ depending on national and local laws, but may consist of:

  • Choosing which kind of service you ought to sign up (such as a sole proprietorship or a limited liability company).
  • Registering your service name (which needs to be unique); check hallmark databases if you want the alternative to trademark your brand in the future.
  • Registering for a tax number (not all freelancers need one, so make sure to research the criteria for your scenario).
  • Getting your business license (which normally requires to be renewed yearly).
  • Developing a service savings account (optional, contact an accountant).

Along the way, you might want to seek advice from a tax professional to figure out just how much of your incomes you ought to reserve for taxes. They might likewise be able to supply guidance on which service type would best match your requirements.

You may also wish to produce an organization e-mail and social media accounts (or a minimum of reserve the manages for your company name, in case you choose to build them up in the future). This will work when you start marketing your company more openly and need to develop a brand.

Step 2: Construct a portfolio

As soon as you’ve taken care of the legal element of freelancing, you need to think about producing a portfolio to demonstrate your expertise.

There are a couple of different ways to showcase your professional portfolio. Some concepts consist of:

  • Building a website
  • Utilizing your LinkedIn profile
  • Producing PDF files
  • Utilizing a Google Folder to keep your case research studies

If you have actually just worked full-time business roles, you can use projects and examples from those functions to build up your portfolio. Simply make sure you concentrate on the social networks marketing techniques you’ve contributed to and the results for which you were responsible.

Step 3: Rate your services

Pricing your services is most likely one of the most painful parts of a freelancer, especially if you are brand-new and not sure of what is a fair rate. There are many aspects to think about, including your wanted income, business expenses, taxes, and more.

We talk about some benchmark rates below, but you need to think about connecting with fellow freelance social networks managers to discover what they are charging for their services. Doing your own primary research can assist you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your first customers. No matter how talented you are as a social networks supervisor, you require to put yourself out there for clients to understand you’re available as a freelancer.

Here are a few ideas to assist you get started:

  • Networking occasions. Networking events are an excellent way to put yourself out there and meet new individuals. If you have a particular niche, you might wish to attend events where you can fulfill individuals from that industry. And don’t forget your fellow freelancers. They can offer valuable insights into working as a freelancer and might even suggest you to their customers.
  • LinkedIn. An optimized LinkedIn profile can assist customers discover you and inquire about your services. You can include portfolio pieces to your profile and network with peers on the platform.
  • Social media groups. Numerous Slack and Buy Facebook Verification Badge groups often have channels where members can share independent social media jobs. It’s likewise a great place to keep track of trends and network with other freelancers.
  • Word of mouth. Past and current clients can become an excellent source of recommendations. When you have actually dealt with a happy client, let them understand that you’re open to suggestions as they often know other friends/contacts like themselves.
  • Content marketing. If you wish to develop a longer-term stable source of client referrals, think about beginning a newsletter, blog site, or Buy YouTube Subscribers channel. Your content needs to cover topics prospective customers would have an interest in (such as “social networks tips for [your target industry]) and consist of a CTA discussing your freelance social networks services.

Step 5: Develop extra abilities

Building associated abilities can make your resume stand apart and may make clients employ you.

Here are some skills to consider working on:

  • Influencer marketing
  • Paid social advertising
  • Videography
  • Online track record management
  • Material repurposing

2023 social networks freelance rates

Rates your freelance social networks work can be challenging since there are lots of variables to consider. Your social networks management rate ought to be based upon your experience, worth, overhead, and your customer’s budget plan and scope of work required.

It likewise depends on what the client requires for social networks. For instance, a client may want an Buy Instagram Verification Badge method, but they could also ask for content creation, post scheduling, regular monthly analytic reports, and community management.

Before you give a potential customer a quote, it helps to understand what they need.

Scheduling a discovery call can permit you to ask questions about the client’s company model, target customers, marketing spending plans, KPIs, and any history of dealing with freelance social networks managers to discover potential warnings. It likewise assists the client be familiar with you and verify you’re a great suitable for the task.

So what are the rough quotes for how much a freelance social media supervisor charges? Here’s the typical pay in the United States, according to ZipRecruiter:

  • Typical annual pay: $52, 613 Average hourly rate:
  • $25.29 per hour Bulk of incomes variety: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 annually

Based on the scope of work, you likewise require to decide if you will charge a hourly rate, monthly retainer, or another arrangement (i.e. % of earnings per lead generated).

Monthly retainers are best for long-lasting jobs and will conserve you lots of time you would otherwise invest in time tracking.

6 pointers and best practices for freelance social media manager

Always keep your resume approximately date

Resumes aren’t always needed by potential clients. Generally a strong portfolio and recommendations suffice. However in some cases they ask, so it’s good to have actually an upgraded resume readily available. You can use our free social media manager resume templates to begin.

Tip: You might also wish to collect reviews from previous and present customers to increase your reputation. You can likewise produce case studies to promote your proficiency.

Interact with your customers

The best method to grow a sustainable organization is to secure ongoing jobs or retainers. Considering that social networks is a continuous need, your customer most likely wants you to manage it regular monthly. But this can only occur if they trust you. Part of that trust is communication.

As a freelance social networks supervisor, strong communication is your duty. In case of any hold-ups, be timely and transparent. Developing a remarkable customer experience is the very best method to retain present clients (and maybe even earn a referral or 2!).

Understand invoicing and taxes

Constantly make sure to sign written contracts with new clients, which should include your preferred payment terms and charges for late payments. A common payment term is one month.

You might want to get invoicing software to send expert billings with due dates and automatic reminders for payment. Some accounting software application also consists of invoicing in addition to tracking expenses.

Don’t forget to reserve a portion of your money for taxes. The quantity of money you ought to save will depend on your local laws, so it’s best to seek advice from an accountant to determine the tax rate.

Usage social media management tools to save time

Investing in tools can assist you save time while working on social media management.

A social networks management tool like SMM Panel enables you to schedule posts, produce analytics reports, and react to remarks and DMs, all from one control panel. And, bonus offer, you can ditch the spreadsheets because you will not need them to identify patterns or extract insights.

Learn more about how SMM Panel can assist you quickly deal with multiple customers’ social media accounts:

Save time handling your social media existence with SMM Panel. Release and schedule posts, find appropriate conversions, engage your audience, measure outcomes, and more– all from one control panel. Try it free today.

Get going

With files from Laura Wong.