Google: Item Reviews Linking To Multiple Sellers May Get Increase

Posted by

A product review page linking to numerous sellers might get a ranking increase if all else were equivalent, Google’s Alan Kent confirms.

Google Developer Advocate Alan Kent says item evaluations linking to numerous sellers may get a ranking boost over reviews connecting to one. Kent validated this on Twitter in action to a concern about Google’s documents on how to compose high-quality item reviews.

There’s a line in the file that checks out:

“Think about including links to numerous sellers to provide the reader the option to purchase from their merchant of option.”

Does that mean a site is disadvantaged if it only connects to one seller?

Kent says yes, connecting to just one merchant would put the website at a downside.

An item review page linking to multiple sellers could get a ranking increase if all else were equivalent.

It can be a good concept to connect to multiple merchants when composing an item evaluation, as it offers readers with alternatives and permits them to compare costs and availability.

Presenting consumers with numerous methods to purchase an item shows Google you’re trying to be handy.

Linking to just one seller might give the impression that the sole purpose of the item review is creating affiliate income.

Nevertheless, it’s still crucial to reveal any potential predispositions or financial rewards you may have for connecting to specific merchants, even when there’s more than one choice.

Additionally, it’s constantly excellent practice to check and ensure you are complying with any affiliate program terms or standards before you publish your product review.

That includes Google’s guidelines, which say you should use the rel=”sponsored” or rel=”nofollow” attributes when releasing affiliate links.

Featured Image: Tikhonova Yana/SMM Panel