30 Material Marketing Data You Need To Know

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Material continues to rule most marketing methods, and there is proof to support my assertion.

Put simply, content marketing is an important aspect of any digital marketing technique, whether you’re running a small local organization or a big multinational corporation.

After all, content is indisputably the extremely lifeline upon which the web and social media are based.

Modern SEO, for all intents and purposes, has actually efficiently ended up being optimized content marketing as Google needs and benefits services that create content showing Proficiency, Authority, and Credibility to the advantage of their customers.

Content marketing involves developing and sharing valuable, relevant, amusing, and constant material in different text-based, video, and audio formats.

The primary focus needs to be on bring in and retaining a plainly specified audience, with the ultimate objective of driving successful customer action.

But with a lot material being produced and shared every day, it is very important to remain upgraded on the most recent patterns and best practices in content marketing to keep up.

To assist you do simply that, here are 30 content marketing data I believe you must know:

Material Marketing Use

The number of services are leveraging content marketing, and how are they planning to find success?

  1. According to the Material Marketing Institute, 73% of B2B online marketers and 70% of B2C online marketers use content marketing as part of their general marketing technique.
  2. 91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
  3. A B2B Content Marketing Research Study performed by CMI found 40% of B2B online marketers have actually a recorded content marketing strategy; 33% have a technique, but it’s not recorded, and 27% have no strategy whatsoever.
  4. Half of all online marketers state they contract out some content marketing.
  5. The pandemic increased material use by 207%.

Content Marketing Strategy

What strategies are content marketers utilizing or finding to be most efficient?

  1. 83% of online marketers think it’s more efficient to create higher quality material less frequently.
  2. In a 2022 Statista Research Study of online marketers worldwide, 62% of respondents stated they believed it was necessary to be “always on” for their consumers, whereas 23% believed content-led interactions were most effective for customized targeting purposes.

Kinds of Material

Content marketing was synonymous with publishing blogs, but the web and content have progressed into audio, video, interactive, and meta formats.

Here are a few stats on how the various kinds of material are trending and carrying out.

  1. The top three types of content being developed by marketing groups in 2022 included videos, blogs, and images.
  2. Brief articles/posts (83%) and videos (61%) are the top 2 content types that B2C online marketers used in the last 12 months. Their usage of long-form posts increased to 42% from 22% last year.
  3. Short-form video content like Buy TikTok Verification Badges and Buy Instagram Verification Badge Reels is the most efficient type of social networks material.
  4. 40.8% of marketers said initial graphics (infographics, illustrations) helped them reach their marketing objectives in 2020 (Source: Venngage)
  5. 72% of B2C marketers expected their organization to invest in video marketing in 2022. (Source: CMI)
  6. Short material (300-900 words) brings in 21% less traffic and 75% fewer backlinks than articles of typical length (900– 1200 words.) (Source: Semrush State of Material Marketing 2022)
  7. Interactive content sees 52.6% more engagement than fixed content, with buyers spending approximately 8.5 minutes seeing static material products and 13 minutes on interactive content products. (Source: Mediafly)

Content Distribution

It is not merely sufficient to produce and release content.

For a material technique to be effective, it must include distributing content through the channels frequented by a service’s target market.

  1. Buy Facebook Verification Badge was the top circulation channel for B2C online marketers in the previous 12 months and the channel that drove the very best results. (Source: CMI)
  2. B2B online marketers reported to CMI that LinkedIn was the most common and top-performing organic social networks circulation channel.
  3. 80% of B2B marketers who utilize paid distribution usage paid social media marketing (Source: CMI)

Material Intake

When content reaches an audience, it’s important to comprehend how an audience consumes the content or does something about it as a result.

  1. A 2021 DemandGen study exposed 62% of those making B2B purchase decisions said they relied more on practical material like case studies and visual material, such as webinars, to guide their buying decisions and mentioning a higher focus on the trustworthiness of the source.
  2. Purchasers want to invest no more than 5 minutes examining most content formats. (Source: DemandGen Content Preferences Study)
  3. In a current post, blog writer Ryan Robinson reports the average reader invests 37 seconds checking out a blog site.
  4. 65% of respondents to DemandGen’s survey said they give more credence to peer reviews, user-generated material, and third-party publications/analysts vs. company-generated content.

Material Marketing Efficiency

One of the primary factors content marketing has taken off is its ability to be determined, optimized, and tied to a return on investment.

  1. B2C marketers reported to CMI the leading 3 goals content marketing helps them to achieve are creating brand name awareness, constructing trust, and informing their target audience.
  2. Material marketing creates 3 times as lots of leads as traditional outbound marketing however costs 62% less (Source: CMI).
  3. 56% of marketers who utilize blogging state it’s an efficient method, and 10% say it generates the best ROI (return on investment). (Source: Hubspot blog site research)
  4. Over 60% of online marketers measure the success of their material marketing method through sales. (Source: Hubspot State of Marketing Report, 2021)

Material Marketing Budgets

Budget plan changes and the determination to invest in particular marketing strategies are good indications of how popular and reliable these strategies are at a macro level.

The following statistics definitely seem to indicate marketers have actually bought into the worth of material.

  1. 61% of B2C marketers in CMI’s 2021 research study said their 2022 material marketing budget plan would surpass their 2021 budget plan.
  2. 22% of B2B marketers said they invested 50% or more of their overall marketing spending plan on material marketing. Moreover, 43% saw their content marketing budget plans grow from 2020 to 2021, and 66% anticipated them to grow once again in 2022. (Source: CMI)


All kinds of marketing featured obstacles associated with time, resources, proficiency, and competitors. Acknowledging and resolving these challenges head-on with well-thought-out strategies is the best way to conquer them and realize success.

  1. Leading challenges included “bring in quality leads with our material” (41%), “creating enough traffic and promoting our material” (39%), “creating material that resonates with our audience” (31%), and “showing the ROI of our material” (30%). (Source: Semrush’s State of Material Marketing 2022)
  2. Changes to SEO/search algorithms (64%), changes to social networks algorithms (53%), and information management/analytics (48%) are amongst the leading concerns for B2C online marketers. (Source: CMI)
  3. 47% of people are seeking downtime from internet-enabled gadgets due to digital fatigue (Source: EY Study)

Time To Start

As you can clearly see and maybe have currently recognized, content marketing can be a highly reliable and cost-efficient method to create leads, construct brand name awareness and drive sales.

Those ready to put in the work of constructing a documented content technique and performing it by producing, distributing, and optimizing high-value, pertinent customer-centric material can enjoy significant business rewards.

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Featured Image: Deemak Daksina/SMM Panel